18 OCT’2022, TUESDAY
Started in 2020, Gurugram-based Electric One currently has over 82 outlets across India, and plans to increase this count to 300 by the end of FY23.
If you hit the roads in any of India’s major cities, you’re bound to come across an electric vehicle (EV) or two. India is fast adopting EVs, with the two-wheeler segment leading the push—accounting for 50% of the total 4.67 lakh EV sales, as per an India Energy Storage Alliance report.
Many players have contributed to this growth—starting in 2007 with Hero Motocorp’s Hero Electric to now Bajaj’s Chetak, Hero and Tiger Global-backed Ather Electric, TVS iQube, Bounce Infinity E1, and now even Ola has joined the rush.
However, neither of the players has been able to dominate the electric vehicle market due to either the lack of EV infrastructure, consumer awareness, trust deficit among riders, or all of the above. That’s where Amit Das saw a massive opportunity to boost EV sales using multi-brand stores.
The Team
Founder and CEO Amit was a part of the leadership team in talent management firm Mercer Mettl. His skills were complemented by Guido Quill, who was a business development advisor to a China-based solar company. Based in Düsseldorf, Germany, Guido has been a part of the founding team since the beginning.Get connected to Electric One
Dhiraj Tripathi, who is an automobile veteran with an experience of 25 years, joined the founding team in April 2022. He has worked at Bajaj Auto and Honda Cars, and was the regional head at Hero Moto Corp for Africa and the Middle East. On his business trips, he would notice that there were multi-brand two-wheeler outlets all across the world.
“Over the last 10 years, I’ve travelled across more than 30 countries, and noticed that at least in 70% of them, the two-wheeler market would be multi-brand. Hardly 10-20% of them would be exclusive dealer stores. Why does this not exist in India?” he questions.
So, he quit his steady, high-paying job to build Electric One.
